DC vs. Marvel: A battle already won (thus, lost). [Losing money in an era of profits]

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DC will soon be releasing The Jocker.

A film which had already won prestigious awards and which is destined to rule the Oscars. But why is that film successful, in comparison to other DC films?

The answer is simple: because in this film, DC is itself and does not pretend to be something else that what it is. And the same applies to all other successful films of DC, like The Dark Knight, Watchmen, V for Vendetta etc. In these films DC does not try to imitate Marvel and, thus, successfully reflects the only thing which ever matters: itself.

At the end everything fake dies. (Wait! We die too!) Everything true stays for ever.

In an era of existence, can you dare not reflect yourself? In an era of marketing, do you dare not to sell? DC keeps on trying to follow the path of others because it thinks it must. And yet, in an era of profits, success – true success – is measured by how much you can sustain loses. And still stay true to yourself.

The Watchmen are dead now.

V as well.

At the end DC will manage to sell more.

And the Jocker will laugh.

But no one will see that he is truly crying…

Medicine & Marketing: Two close friends…

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Known as goat’s rue, holy hay, French lilac and Italian fitch, Galega officinalis was an ancient herbal remedy. Now its derivative, the diabetes drug metformin, may find new uses treating cancer and other diseases.

A wealth of studies suggests the drug has cancer-fighting properties, and clinical trials are now under way to prove it. (1)

Take an old medicine.

Put on it a new tag.

Re-brand. Sell.

Modern medicine and marketing are very close friends. If only the American Indians had a PR Specialist…

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