Known as goat’s rue, holy hay, French lilac and Italian fitch, Galega officinalis was an ancient herbal remedy. Now its derivative, the diabetes drug metformin, may find new uses treating cancer and other diseases.

A wealth of studies suggests the drug has cancer-fighting properties, and clinical trials are now under way to prove it. (1)

Take an old medicine.

Put on it a new tag.

Re-brand. Sell.

Modern medicine and marketing are very close friends. If only the American Indians had a PR Specialist…