It is really astonishing how humanity insists on forgetting the fruitful role of failure in our lives.

We actually tend to believe that success happens just out of the blue: a person thinks of something innovative and he then materializes it. It’s all a happy story. As simple as that. That person managed to be so creative because he was… creative!

Simple, huh? NOT!

Reality is all too much different.

A person cannot be innovative or creative just… Because! Someone gets creative when he has failed a thousand times to perform a task he thought easy. We tend to be innovative only after all-too-many attempts have proved a total catastrophy. Only after all too many plans we schetched have proved problematic.

An innovative idea is the grandchild of Failure…

Not only must we not be afraid to fail, but we must see failure as a dear friend.

Welcome failure!