Although choosing to do something because the perceived benefit outweighs the financial cost is something people do daily, little is known about what happens in the brain when a person makes these kinds of decisions. Studying how these cost-benefit decisions are made when choosing to consume alcohol, a researcher identified distinct profiles of brain activity that are present when making these decisions. (1)

However the most important question will still remain: Are these changes DUE TO the fact that the person DECIDED to think something, or are they dictating the decision we will make?

And the key here is not related to the question but to the answer.
The key is that there is no answer!
The key here is that BOTH answer can and WILL BE correct at the same time!
Depending on what assumptions we make.

After all, we decide how to think about whether we decide or not to decide how to… well, you get the meaning. 😉
What is, is what we decide.
We can decide everything.

Everything can be questioned!
Everything is!
The lack of answer, leads to something…
The best benefit comes from nothing…