Hearing the name of an object appears to influence whether or not we see it, suggesting that hearing and vision might be even more intertwined than previously thought. [1]

See the image above. Do you see anything? What about if I told you to look out for the dogs?

Magicians always said words have a mystical power we should harness.

Speaking the right words could bring in front of your eyes the whole world...

Lantana. Now that you know the word, you will see it.