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Give people a sugar pill, they have shown, and those patients – especially if they have one of the chronic, stress-related conditions that register the strongest placebo effects and if the treatment is delivered by someone in whom they have confidence – will improve. Tell someone a normal milkshake is a diet beverage, and his gut will respond as if the drink were low fat. Take athletes to the top of the Alps, put them on exercise machines and hook them to an oxygen tank, and they will perform better than when they are breathing room air – even if room air is all that’s in the tank. Wake a patient from surgery and tell him you’ve done an arthroscopic repair, and his knee gets better even if all you did was knock him out and put a couple of incisions in his skin. Give a drug a fancy name, and it works better than if you don’t.

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You don’t even have to deceive the patients. You can hand a patient with irritable bowel syndrome a sugar pill, identify it as such and tell her that sugar pills are known to be effective when used as placebos, and she will get better, especially if you take the time to deliver that message with warmth and close attention. Depression, back pain, chemotherapy-related malaise, migraine, post-traumatic stress disorder: The list of conditions that respond to placebos – as well as they do to drugs, with some patients – is long and growing. (1)

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Fool yourself that you will live.

And you will.

Fool yourself that you will gain knowledge.

And you will.

Fool yourself that you die.

And you will.

But tell me. Why did you need to fool yourself in the first place?

Yes, at the end you will be healed.

But no one can ever be healed.

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Unless he wasn’t sick in the first place…

At the end, even the healed ones will die.

While Nature is laughing at their anguish.

Look at yourself in awe.

Can you laugh while crying?